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Research papers

The transitional years and their marketing implications

This paper initially highlights the major developmental landmarks of the adolescent period, focussing specifically on the social and psychological adjustments which are demanded of the individual. This examination not only presents a concise picture...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Anjala Ahluwalia, Sarah Wilders
June 15, 1984
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Citation

Ahluwalia and Wilders (1984a, June 15). The transitional years and their marketing implications. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-transitional-years-and-their-marketing-implications